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You pay for opens. That is the whole model.

Countdown timers and personalized images come together on every plan, so there is no second subscription to justify at budget time. Start free with 5,000 opens a month. Starter is $24 for 250,000, and annual billing gives you two months back.

Free

$0 a month

Free, with no card

5,000 opens a month

For a first campaign, a small list, or proving the idea works before you ask for budget.

  • 5,000 monthly image opens
  • 3 live images at a time
  • Bundled fonts
  • Plain and underline timer styles
  • Weather, maps, polls, charts and barcodes
  • Owner, admin and member roles for your team
  • See what each email client will show before you send
  • Documentation and email support
Start free

Starter

$24 a month

$240 a year, two months free

250,000 opens a month

For a store running weekly promotions and a monthly newsletter to a real list.

  • 250,000 monthly image opens
  • Unlimited templates
  • Your own brand fonts (.woff2, .ttf), the font catalogue and brand kits
  • Every timer style, including flip, rings and bar
  • Show or hide a layer depending on the subscriber
  • Personalized QR codes and progress bars
  • See what each email client will show before you send
  • Email support, one business day
Choose Starter

Growth

$54 a month

$540 a year, two months free

1,000,000 opens a month

For daily sends and lifecycle flows that keep running while you are asleep.

  • 1,000,000 monthly image opens
  • Everything in Starter
  • REST API, if your team wants to generate images in code
  • Upload a CSV of recipients in one go
  • Live data from your own web endpoints, read when the email opens
  • Email support, one business day
Choose Growth

Agency

$164 a month

$1,640 a year, two months free

5,000,000 opens a month

For running a dozen clients from one place, on domains that carry their name.

  • 5,000,000 monthly image opens
  • Everything in Growth
  • White-label image domains, so the URL reads img.yourclient.com
  • A separate workspace for every client
  • Email support, one business day
Choose Agency

Enterprise

Custom pricing

For more than 5,000,000 opens a month, or a finance team that pays by bank transfer.

  • More than 5,000,000 monthly image opens
  • Everything in Agency
  • A price agreed for your volume
  • Pay by bank transfer
  • Email support, one business day
Contact us

Prices exclude tax. Tax is shown at checkout. If a plan does not do what this page says it does, tell us within 30 days of the charge and we refund it. That is section 6 of the terms, not a campaign.

How you pay

Every plan is priced in US dollars. Dodo Payments takes the payment and is the merchant of record, so it is the seller on your receipt and your invoice.

What you can pay with

Credit and debit cards, plus Apple Pay and Google Pay where your browser offers them. You enter card details on the Dodo Payments checkout page, and they never reach our servers. Annual Agency and Enterprise plans can pay by bank transfer instead. Write to support@emailtimer.app to arrange it.

Tax and invoices

Dodo Payments works out, collects and remits the sales tax, VAT or GST for your country. Your subscription, payment method and invoices are in its customer portal, which the billing page in the app opens.

Go over your plan, and your subscribers never see a broken image.

Go over your plan in the middle of a send and nothing stops. Your images keep rendering. We email you at 80 percent of your monthly opens and again at 100 percent. Past 110 percent, new renders carry a small watermark until you move up a plan. A campaign in flight is never held hostage.

On the free plan too

The free plan is a real product, not a screenshot

Three live templates, 5,000 opens a month, two timer styles, and the email client preview that tells you what will land. Enough to run a genuine campaign and see whether the numbers move before you spend anything.

Paid plans add your own fonts, every timer style, unlimited templates, and the layers that appear only for the right subscriber.

Everything the editor can do
The templates screen in EmailTimer.app, showing one countdown timer template with its thumbnail, status, deadline and image size
The templates screen on the free plan. Three of these rows can be live at a time, and every one of them publishes to a single image address.

Digital and underline are on the free plan. Every style below is on Starter and up.

Animated flash sale countdown in the digital style under the headline Flash sale: 25% off everything: navy numerals on white between two orange rules, reading 02 days 03 hours 34 minutes 12 seconds and counting down

Digital

Plain numerals and nothing around them, the safe pick for a flash sale. Shown in navy on white between two orange rules.

Animated early access window countdown in the underline style under the headline Members' early access closes in: navy numerals over navy rules on pale grey-blue, with a blue bar down the left edge, reading 02 days 03 hours 34 minutes 12 seconds and counting down

Underline

One rule under each number, for editorial and premium sends. Shown as an early access window in navy on pale grey-blue.

Animated Black Friday sale countdown in the flip style under the headline Black Friday: up to 40% off: white numerals on navy flip cards, in a navy band across a pale slate banner, reading 02 days 03 hours 34 minutes 12 seconds and counting down

Flip

The split card people already read as a deadline. Shown as a Black Friday banner, navy on pale slate.

Animated product launch countdown in the ring style under the headline The new collection drops in: blue numerals inside blue rings on pale blue, reading 02 days 03 hours 34 minutes 12 seconds and counting down

Ring

A closing arc around each number, made for the run up to a launch. Shown in blue on pale blue.

Animated Christmas delivery cut-off countdown in the blocks style under the headline Last orders for Christmas delivery: white numerals on navy plates, in a navy panel with a pale blue border, reading 02 days 03 hours 34 minutes 12 seconds and counting down

Blocks

Every unit on its own plate, so it holds up next to a busy product photo. Shown as a Christmas delivery cut-off in navy and pale blue.

Animated saved cart reminder countdown in the bar style under the headline Your cart is reserved for: navy numerals over a navy bar on white, under an orange band that carries the headline in navy, reading 02 days 03 hours 34 minutes 12 seconds and counting down

Bar

Numbers over a draining bar, so the urgency lands before the reading does. Shown holding a cart, in navy on white under an orange band.

Comparing vendors

What other email countdown timer tools charge

Taken from each vendor's own published pricing page, on the dates under the table. If you are building a comparison for a client or a CMO, take this table and check it yourself. We would rather you did. Three of these vendors are cheaper per thousand views than we are at their entry tier, and the table says so rather than hiding it.

Vendor Starting plan Opens included Per 1,000 opens What you get Detail
EmailTimer.app $24/mo 250,000 opens $0.096 / 1k opens Countdown timers and personalized images on one subscription. You are here
NiftyImages From its own pricing page $59/mo 25,000 opens $2.36 / 1k opens Starter, Growth and Scale priced against a slider of opens a month, up to 500,000. Above that, and on the Enterprise tier that carries the developer API, pricing is a custom annual quote with no published number. Side by side
Sendtric From its own pricing page $9 to $69/mo 150,000 views ($9) to 5M ($69) $0.060 / 1k views Timers, rule-based images, dynamic text overlays and polls. Free for 10,000 views a month, watermark only above that. Side by side
MailTimers From its own pricing page $9.99/mo, or $7.99 paid annually Free 100,000 views a month, paid tiers to 10M Not published per tier Timers. The free column strikes through Branding Removed, Evergreen Timer, background picture and Credits Rollover, and the site gates evergreen, backgrounds and motion timers by tier in its own upgrade prompts. Side by side
CountdownMail From its own pricing page From $7/mo Free unlimited views; Starter 100,000 to Enterprise 10M $0.07 down to $0.02 / 1k over the allowance A countdown tool with a free plan its pricing page calls unlimited, branding shown on it, 60 sec animation and 2 yr analytics on every tier, and API access on free at 60 requests a minute. Merge-tag image personalization is not listed. Side by side
Movable Ink Custom enterprise Custom annual contract Enterprise pricing only Enterprise platform. Sales calls and an annual commitment, with no published prices to check. Side by side

Prices checked on 16 September 2026. MailTimers and CountdownMail read on 17 September 2026. NiftyImages read on 23 September 2026. Each vendor sets its own prices and can change them the day after we look.

Every plan, line by line

The bits that usually matter when you are deciding: how many opens, whose fonts, and whether you can hand a client their own workspace.

Feature Free Starter $24 a month Growth $54 a month Agency $164 a month
Monthly image opens 5,000 250,000 1,000,000 5,000,000
Live templates at a time 3 Unlimited Unlimited Unlimited
Timer styles Digital and underline Every style Every style Every style
Personalized text from merge tags Standard Unlimited Unlimited Unlimited
Your own brand fonts No Yes Yes Yes
Personalized QR codes and progress bars No Yes Yes Yes
Show or hide layers per subscriber No Yes Yes Yes
REST API No No Yes Yes
CSV recipient uploads No No Yes Yes
Live data from your own web endpoints No No 5 sources 20 sources
White-label image domain No No No Yes
Separate workspace per client No No No Yes
Email client preview before you send Yes Yes Yes Yes
Support Documentation and email Email support, one business day Email support, one business day Email support, one business day

Questions

Billing, in full

How do you count monthly opens?

One open is one request for your image. A subscriber opens the email, their mail app fetches the countdown or the personalized graphic, and that is one. If Apple Mail or Gmail then serves the same image again from its own cache, that is their server doing the work and you are not charged for it a second time.

What happens if a campaign goes over my monthly limit?

Nothing stops. Your images keep rendering for the whole send. We email you at 80 percent of your monthly opens and again at 100 percent, and past 110 percent new renders carry a small watermark until you move up a plan. A send already in flight is never held hostage over a billing threshold.

Do timers from the free generator count toward a plan?

No. A timer from the free generator works for 500 opens without an account, and for 1,000 once you sign in and claim it. After that, the image shows a note that its free opens are used up. A timer you build in an account, on any plan, counts toward that plan's monthly opens instead.

How does annual billing work?

You pay for ten months and get twelve. Starter is $240 for the year instead of $288. You can switch to annual at any point and the change is prorated against what you have already paid.

Which currency am I charged in, and who handles tax?

Every plan is priced and charged in US dollars. Payment goes through Dodo Payments, which is the merchant of record: it is the seller on your receipt and your invoice, and it works out, collects and remits the sales tax, VAT or GST for your country. The tax is shown at checkout, before you pay.

What happens to my subscription if I move countries?

It carries on, in US dollars. Your templates, your published image URLs, and every campaign already sitting in an inbox are untouched. If you need to change the card it charges, do that in the customer portal, which the billing page in the app opens.

How do client workspaces work on Agency?

An owner of the account can create a separate workspace for each client, up to 200 in one account. They all share the plan's 5,000,000 monthly opens and its 5 white-label domains, as one allowance for the account rather than one each. If you move from Agency to a lower plan, your client workspaces stay and every image already sent from them keeps rendering, but you cannot create new ones until you are back on Agency.

Can I change or cancel my plan?

Yes, from the billing page in the app, without emailing anybody. Upgrades take effect immediately and are prorated. Downgrades and cancellations take effect at the end of the billing cycle you have already paid for. The same page opens the Dodo Payments customer portal, where you update your payment method, download invoices or cancel.

Is there an extra charge for using our brand fonts?

No. Uploading your own .woff2 or .ttf files is included on every paid plan from $24 a month. Some vendors in this category put custom fonts behind a higher tier, which is worth checking when you compare.

What can we pay with?

Credit and debit cards, plus Apple Pay and Google Pay where your browser offers them. You pay on the Dodo Payments checkout page, so your card details never reach our servers. Tax is shown at checkout. Annual Agency and Enterprise plans can pay by bank transfer instead. Write to support@emailtimer.app to arrange it.

Is there a plan above Agency?

Yes, Enterprise, for more than 5,000,000 opens a month. Its price is agreed for your volume rather than published, and it can be paid by bank transfer. Write to support@emailtimer.app with the opens you expect and we reply within one business day.

Start on the free plan and see if it moves anything

5,000 opens a month, no card, and you can put a timer in the campaign you are already writing.

An open is counted when a mail app fetches the image. Which fetches count and which do not, and when a period starts, is written out in how opens are counted, and how the render pipeline works follows that request from the snippet to the picture. Why Apple Mail and Gmail sometimes show a copy they already hold, which is why a cached view is not counted again, is written up on the blog.