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Real brand emails

Countdown timer email examples from real brands

Sixteen campaign emails, each shown exactly as its brand sent it, with an EmailTimer.App countdown set where the brand's own designer would put one. In five of them the brand already had a countdown, and ours takes its place. Switch any email to Original to see it as it arrived.

Every timer is a real render from the EmailTimer.App engine, in the colours of the email around it. For the timer on its own, see the 47 timer designs, annotated.

Sonos

Flash sale

Show the Sonos email
The Sonos Black Friday email with a white countdown under the headline, on the olive green hero above the Shop now button.
The Sonos email as Sonos sent it, with no countdown in it
The Sonos Black Friday email with a white countdown under the headline, on the olive green hero above the Shop now button.
The Sonos email as Sonos sent it, with no countdown in it
Where the timer went
Added under the headline on the hero's own olive green, set flush left with the copy above it and the Shop now button below, so the offer, the time left and the button read as one block.
The brand's own countdown
It had none. Ours is added.

Email by Sonos, shown as they sent it. The countdown timer was added by EmailTimer.App for illustration. Sonos is not an EmailTimer.App customer.

Ferrari

Flash sale

Show the Ferrari email
The Ferrari private sale email with a red countdown on white under the navigation, in place of Ferrari's own.
The Ferrari email as Ferrari sent it, with its own countdown
The Ferrari private sale email with a red countdown on white under the navigation, in place of Ferrari's own.
The Ferrari email as Ferrari sent it, with its own countdown
Where the timer went
In the slot Ferrari's own countdown used, centred under the navigation and above the photograph, at the same 400 by 100 size, with the digits in the Ferrari red the email uses, so nothing else in the email moves.
The brand's own countdown
It had one, and ours takes its place.

Email by Ferrari, shown as they sent it. The countdown timer was added by EmailTimer.App for illustration. Ferrari is not an EmailTimer.App customer.

Gantri

Abandoned cart

Show the Gantri email
The Gantri abandoned cart email with a green countdown on black between the lamp photograph and the Take another look button.
The Gantri email as Gantri sent it, with no countdown in it
The Gantri abandoned cart email with a green countdown on black between the lamp photograph and the Take another look button.
The Gantri email as Gantri sent it, with no countdown in it
Where the timer went
Added between the lamp photograph and the Take another look button, on the same black and at the width of the photographs, with the digits in the button's own green, so the hold on the cart has a time on it.
The brand's own countdown
It had none. Ours is added.

Email by Gantri, shown as they sent it. The countdown timer was added by EmailTimer.App for illustration. Gantri is not an EmailTimer.App customer.

Nothing

Product launch

Show the Nothing email
The Nothing launch teaser with a red dot matrix countdown under the Get ready for Phone (4a) series headline, in place of Nothing's own.
The Nothing email as Nothing sent it, with its own countdown
The Nothing launch teaser with a red dot matrix countdown under the Get ready for Phone (4a) series headline, in place of Nothing's own.
The Nothing email as Nothing sent it, with its own countdown
Where the timer went
In the slot Nothing's own dot countdown used, right under the Phone (4a) headline, in the same round dot digits and typewriter labels, the dots in the red of the email's View on YouTube button.
The brand's own countdown
It had one, and ours takes its place.

Email by Nothing, shown as they sent it. The countdown timer was added by EmailTimer.App for illustration. Nothing is not an EmailTimer.App customer.

Microsoft

Product launch

Show the Microsoft email
The Microsoft Surface Pro launch email with a countdown on tan cards inside the header card, under the Explore Surface button.
The Microsoft email as Microsoft sent it, with no countdown in it
The Microsoft Surface Pro launch email with a countdown on tan cards inside the header card, under the Explore Surface button.
The Microsoft email as Microsoft sent it, with no countdown in it
Where the timer went
Added inside the tan header card under the Explore Surface button, in the headline ink on the card colour, flush with the text column above it.
The brand's own countdown
It had none. Ours is added.

Email by Microsoft, shown as they sent it. The countdown timer was added by EmailTimer.App for illustration. Microsoft is not an EmailTimer.App customer.

Miro

Event

Show the Miro email
The Miro Canvas 26 keynote reminder with a countdown on lilac under the Save your spot button, in place of Miro's own.
The Miro email as Miro sent it, with its own countdown
The Miro Canvas 26 keynote reminder with a countdown on lilac under the Save your spot button, in place of Miro's own.
The Miro email as Miro sent it, with its own countdown
Where the timer went
In the slot Miro's own countdown used, under the Save your spot button, at the same size and on the same lilac, with the email's own rounded corners.
The brand's own countdown
It had one, and ours takes its place.

Email by Miro, shown as they sent it. The countdown timer was added by EmailTimer.App for illustration. Miro is not an EmailTimer.App customer.

SXSW EDU

Event

Show the SXSW EDU email
The SXSW EDU registration email with a countdown on purple cards above the Secure the Lowest Rate button, in place of SXSW EDU's own.
The SXSW EDU email as SXSW EDU sent it, with its own countdown
The SXSW EDU registration email with a countdown on purple cards above the Secure the Lowest Rate button, in place of SXSW EDU's own.
The SXSW EDU email as SXSW EDU sent it, with its own countdown
Where the timer went
In the slot SXSW EDU's own countdown used, in the purple Time is Running Out section, right above the line that names the deadline and the button.
The brand's own countdown
It had one, and ours takes its place.

Email by SXSW EDU, shown as they sent it. The countdown timer was added by EmailTimer.App for illustration. SXSW EDU is not an EmailTimer.App customer.

Nintendo

Birthday

Show the Nintendo email
The Nintendo birthday email with a red countdown between the Treat yourself button and the code expiry line.
The Nintendo email as Nintendo sent it, with no countdown in it
The Nintendo birthday email with a red countdown between the Treat yourself button and the code expiry line.
The Nintendo email as Nintendo sent it, with no countdown in it
Where the timer went
Added between the red Treat yourself button and the line that says when the birthday code expires, in the button red, inset to the same column as that line.
The brand's own countdown
It had none. Ours is added.

Email by Nintendo, shown as they sent it. The countdown timer was added by EmailTimer.App for illustration. Nintendo is not an EmailTimer.App customer.

LEGO

Holiday

Show the LEGO email
The LEGO holiday email with a black countdown on the red Jingle bricks panel, above the Shop now button.
The LEGO email as LEGO sent it, with no countdown in it
The LEGO holiday email with a black countdown on the red Jingle bricks panel, above the Shop now button.
The LEGO email as LEGO sent it, with no countdown in it
Where the timer went
Added inside the red Jingle bricks panel between the offer and the Shop now button, where the members early access window is the reason to act now.
The brand's own countdown
It had none. Ours is added.

Email by LEGO, shown as they sent it. The countdown timer was added by EmailTimer.App for illustration. LEGO is not an EmailTimer.App customer.

McDonald's

Holiday

Show the McDonald's email
The McDonald's Grinch Meal email with a small countdown on green cards between the offer and the Order Now button.
The McDonald's email as McDonald's sent it, with no countdown in it
The McDonald's Grinch Meal email with a small countdown on green cards between the offer and the Order Now button.
The McDonald's email as McDonald's sent it, with no countdown in it
Where the timer went
Added between the offer and the first Order Now button, on the left margin the copy uses, where the email already says the meal is for a limited time.
The brand's own countdown
It had none. Ours is added.

Email by McDonald's, shown as they sent it. The countdown timer was added by EmailTimer.App for illustration. McDonald's is not an EmailTimer.App customer.

AWAY

Shipping cutoff

Show the AWAY email
The AWAY free shipping email with a countdown in white and gold on the dark green shipping panel, above Shop now.
The AWAY email as AWAY sent it, with no countdown in it
The AWAY free shipping email with a countdown in white and gold on the dark green shipping panel, above Shop now.
The AWAY email as AWAY sent it, with no countdown in it
Where the timer went
Added in the dark green free shipping panel, under the line that names the 11:59 p.m. ET cutoff, so the deadline the copy states has a clock beside it.
The brand's own countdown
It had none. Ours is added.

Email by AWAY, shown as they sent it. The countdown timer was added by EmailTimer.App for illustration. AWAY is not an EmailTimer.App customer.

Zapier

Trial ending

Show the Zapier email
The Zapier trial email with an orange countdown on warm white between the intro and the Upgrade now button.
The Zapier email as Zapier sent it, with no countdown in it
The Zapier trial email with an orange countdown on warm white between the intro and the Upgrade now button.
The Zapier email as Zapier sent it, with no countdown in it
Where the timer went
Added between the intro and the Upgrade now button, in the orange of that button on Zapier's warm white, where the copy is already about the trial ending.
The brand's own countdown
It had none. Ours is added.

Email by Zapier, shown as they sent it. The countdown timer was added by EmailTimer.App for illustration. Zapier is not an EmailTimer.App customer.

Hydro Flask

Loyalty

Show the Hydro Flask email
The Hydro Flask members week email with a coral countdown at the foot of the Points Status card.
The Hydro Flask email as Hydro Flask sent it, with no countdown in it
The Hydro Flask members week email with a coral countdown at the foot of the Points Status card.
The Hydro Flask email as Hydro Flask sent it, with no countdown in it
Where the timer went
Added to the Points Status card under the line that says 2x points run through midnight, with the digits in the coral of the email's Members Week ribbon, so the promise of a deadline shows the time left.
The brand's own countdown
It had none. Ours is added.

Email by Hydro Flask, shown as they sent it. The countdown timer was added by EmailTimer.App for illustration. Hydro Flask is not an EmailTimer.App customer.

Caraway

Back in stock

Show the Caraway email
The Caraway back in stock email with a deep green countdown in the cream hero, above the Shop before they are gone button.
The Caraway email as Caraway sent it, with no countdown in it
The Caraway back in stock email with a deep green countdown in the cream hero, above the Shop before they are gone button.
The Caraway email as Caraway sent it, with no countdown in it
Where the timer went
Added in the cream hero between the pitch and the Shop before they're gone button, in the button's deep green, where the email says the stock will not last.
The brand's own countdown
It had none. Ours is added.

Email by Caraway, shown as they sent it. The countdown timer was added by EmailTimer.App for illustration. Caraway is not an EmailTimer.App customer.

Going

Travel deal

Show the Going email
The Going mistake fare email with a mint countdown on the blue hero, right above the Unlock mistake fares button.
The Going email as Going sent it, with no countdown in it
The Going mistake fare email with a mint countdown on the blue hero, right above the Unlock mistake fares button.
The Going email as Going sent it, with no countdown in it
Where the timer went
Added in the blue hero right above the Unlock mistake fares button, in the mint the email uses for its highlights, where the fare is being pitched.
The brand's own countdown
It had none. Ours is added.

Email by Going, shown as they sent it. The countdown timer was added by EmailTimer.App for illustration. Going is not an EmailTimer.App customer.

Mammut

Early access

Show the Mammut email
The Mammut early access email with a black countdown on a lime plate above the WINTER40 code, in place of Mammut's own.
The Mammut email as Mammut sent it, with its own countdown
The Mammut early access email with a black countdown on a lime plate above the WINTER40 code, in place of Mammut's own.
The Mammut email as Mammut sent it, with its own countdown
Where the timer went
In the slot Mammut's own countdown used, above the WINTER40 code and at the same 400 by 80 size: black digits on Mammut's own lime, in the Geist Mono its buttons use.
The brand's own countdown
It had one, and ours takes its place.

Email by Mammut, shown as they sent it. The countdown timer was added by EmailTimer.App for illustration. Mammut is not an EmailTimer.App customer.

All sixteen at a glance

The campaign each email is for, and whether our timer stands in for the brand's own countdown or is added where there was none.

Real brand emails with a countdown timer
Brand Campaign
Sonos Flash sale
Ferrari Flash sale
Gantri Abandoned cart
Nothing Product launch
Microsoft Product launch
Miro Event
SXSW EDU Event
Nintendo Birthday
LEGO Holiday
McDonald's Holiday
AWAY Shipping cutoff
Zapier Trial ending
Hydro Flask Loyalty
Caraway Back in stock
Going Travel deal
Mammut Early access

Put a live countdown in your own email

Set a deadline in the free generator, see the real render, and paste the image tag into your email where the reader decides. A timer from the free generator works for 500 opens without an account, and for 1,000 once you sign in and claim it. For how to run each kind of campaign, see the campaign playbooks.

Open the free generator

Questions about these emails

Are these real emails?

Yes. Each one is a campaign email a brand sent to its subscribers, shown here as it arrived. The one change is the countdown timer, which we added to show how an EmailTimer.App timer looks in a real campaign. None of these brands is an EmailTimer.App customer, and none of them sent the version with our timer in it.

How was each timer made to fit its email?

Each timer is drawn by the EmailTimer.App engine in the colours of the email around it, at the width of the column it sits in, and it loops like every timer we send. Where the brand already had a countdown, ours takes its place at the same size. Where it had none, ours goes where the email already asks the reader to act: under the headline, or beside the button.

Can I copy one of these emails?

No. The emails belong to the brands that sent them, so there is nothing here to download. Use them to see where a timer fits, then put your own in your own email: the snippet is one image tag, and it works in any email platform that can show an image.

I work for one of these brands. Can you take our email down?

Yes. Write to privacy@emailtimer.app and name the email, and we will take it down the same day.

These emails belong to the brands that sent them and are credited to each one. We added our timers to show how they look in real campaigns. Brand owners can ask us to remove their email at privacy@emailtimer.app, and we will do it the same day.